andthen.one

Technology. Media. Power.

Author Shantanu David

Why does the algorithm think I need a bikini razor? (And what that says about ad targeting)

I live a fairly sheltered advertising life these days. Like many people who spend too much time online and slightly too much money on subscriptions, I have gradually paid my way out of the ad-supported internet. Music platforms have premium… Continue Reading →

March 13, 2026 0

The Gridlock of Existence: Why everything everywhere eventually ends up in a queue

It’s an all too familiar pattern. For those who go on that favorite bacchanal of Type A personalities: the morning walk, as you circumnavigate its varying path you’ll come across these little gridlocks of walkers, the smaller and more frequent… Continue Reading →

March 13, 2026 0

How I ditched brainrot and brought back boredom

It could happen to you. Recently, when stumbling across my screentime statistics for different apps on my phone, I was both pleased and shocked to discover where all those hours had been going. The constant carousel of Shorts, Reels, memes,… Continue Reading →

March 11, 2026 0

Google’s Personal Intelligence moment is subtle. That’s why it matters

It started like so many other things in my life do: with a slightly concerning obsession with sugar in its many forms. While I was researching how to make the perfect gooey fudge brownies at home (my delivery bills pointing… Continue Reading →

March 10, 2026 0

When marketing builds the better product

There is a particular kind of betrayal that only mobile gaming can produce. You’re playing a playable ad inside another app. It’s tight. Minimal. Clever. A simple mechanic that feels instantly intuitive. You solve one level. Then another. It’s oddly… Continue Reading →

March 9, 2026 0

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