Technology. Media. Power.

Author Shantanu David

The biggest threat tech isn’t AI slop or attention spans. It’s human agency.

It’s become a meme at this point: the way we used to talk to ChatGPT with flowing paragraphs and proper punctuation when it first came out, versus how we now just bark incomplete, pithy sentences at it and expect it… Continue Reading →

Why does the algorithm think I need a bikini razor? (And what that says about ad targeting)

I live a fairly sheltered advertising life these days. Like many people who spend too much time online and slightly too much money on subscriptions, I have gradually paid my way out of the ad-supported internet. Music platforms have premium… Continue Reading →

The Gridlock of Existence: Why everything everywhere eventually ends up in a queue

It’s an all too familiar pattern. For those who go on that favorite bacchanal of Type A personalities: the morning walk, as you circumnavigate its varying path you’ll come across these little gridlocks of walkers, the smaller and more frequent… Continue Reading →

How I ditched brainrot and brought back boredom

It could happen to you. Recently, when stumbling across my screentime statistics for different apps on my phone, I was both pleased and shocked to discover where all those hours had been going. The constant carousel of Shorts, Reels, memes,… Continue Reading →

Google’s Personal Intelligence moment is subtle. That’s why it matters

It started like so many other things in my life do: with a slightly concerning obsession with sugar in its many forms. While I was researching how to make the perfect gooey fudge brownies at home (my delivery bills pointing… Continue Reading →

When marketing builds the better product

There is a particular kind of betrayal that only mobile gaming can produce. You’re playing a playable ad inside another app. It’s tight. Minimal. Clever. A simple mechanic that feels instantly intuitive. You solve one level. Then another. It’s oddly… Continue Reading →

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