Technology. Media. Power.

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Why does the algorithm think I need a bikini razor? (And what that says about ad targeting)

I live a fairly sheltered advertising life these days. Like many people who spend too much time online and slightly too much money on subscriptions, I have gradually paid my way out of the ad-supported internet. Music platforms have premium… Continue Reading →

When marketing builds the better product

There is a particular kind of betrayal that only mobile gaming can produce. You’re playing a playable ad inside another app. It’s tight. Minimal. Clever. A simple mechanic that feels instantly intuitive. You solve one level. Then another. It’s oddly… Continue Reading →

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